By PNA and U.S. News Agency / Asian

Globe Telecom Inc. said on Monday it is bullish about the prospects of the telecommunications market because of the pent-up demand for smartphones and increasing preference for more content and the promising future of mobile advertising.

In a statement, Ernest Cu, Globe president and chief executive officer, said that the pervasiveness of mobile phones in the country continues to grow, with
penetration rate likely to reach 98 percent by 2015, according to research agency Ovum.

“This presents an opportunity for us to produce more enriching and relevant experiences for our subscribers when they use their mobile phones. By offering the latest smartphones, developing up-to-date mobile applications, and providing more affordable data plans, we commit to raise the bar in mobile data by making usage more engaging, interactive and compelling for our subscribers,” Cu said.

Cu earlier said that the company will maintain an aggressive stance in pushing mobile data usage by making it as a key business priority for 2011.