By PNA and U.S. News Agency / Asian

Robinsons Land Corp. (RLC) said it will begin construction of a five-hectare mixed-used development along Gen. Maxilom Ave. in Cebu City before the year ends.

Frederick Go, RLC president and chief operations officer, said the company is finalizing the plan for the development in Cebu City’s uptown area, which will house a shopping mall, residential condominium and a Go Hotel.

He did not disclose further details of the project but said the shopping mall will be the first component to be built in the area.

“We are looking at a five-year period for the completion of the project,” he said.

RLC is the real state arm of JG Summit Holdings Inc., one of the country’s largest conglomerates with diverse interests in branded consumer foods, agro-industrial and commodity food products, textiles, telecommunications, petrochemicals, air transportation and financial services.

Go, who was recently in Cebu to attend the 5th Regional Retailers Conference, said the company has introduced a new hotel concept, called the Go Hotels, which seeks to provide affordable and value-for-money rooms.

Go Hotel, he said, intends to become the preferred essential service hotel for businessmen and backpackers alike.

According to its website, the Go chain of hotels introduces a variable pricing scheme, commonly practiced by airlines, which rewards lowest available rates to the traveler with earlier bookings.

A typical Go Hotel, Go said, will normally have 150 to 200 rooms.

There is already a Go Hotel at Robinsons Cybergate in Mandaluyong City. Go Hotels will soon rise in Cebu, Tacloban, Dumaguete and Palawan.

RLC has five real state projects in Cebu, which include Aspen Heights in Liloan, Amisa in Mactan, Cebu Midtown Hotel, Robinsons Place and Robinsons Cybergate in Cebu City.

It recently disclosed that as of March 2011, its combined real state and hotel revenues increased by 14 percent to P6 billion, from P5.3 billion in the same period last year.

Commercial centers contributed 49 percent of its gross revenues, while the residential division accounted for some 31 percent.