Imperial Palace ( Sun File Photo )

By VEGAS INC staff, Vegas Inc. and U.S. News Agency / Asian

Caesars Entertainment’s developing Linq project continues to change the face of the Strip.

The company announced Monday that Imperial Palace will be rebranded the Quad Resort & Casino.

The Quad will be the gateway to Linq, a retail and entertainment district that is under construction.

As part of the transformation, improvements will be made in phases to the facade, porte cochere, front desk, bell desk, hotel lobby, casino floor, retail promenade and dining levels. The resort will remain open during construction that will continue through next year.

After December, the property will cease to be known as Imperial Palace. But a new sign isn’t set to go up until a new facade is complete, near the end of 2013.

The changes also will include adding 15,000 square feet of gaming space. The casino floor now is about 50,000 square feet.

New entrances will be added. The front door of the Quad will move from the Strip to the north side of the building, with access from Koval Lane or the Harrah’s tunnel. A pedestrian walkway will connect Harrah’s Carnaval Court to the south side of the Quad, eventually leading pedestrians to Linq and the High Roller Observation Wheel.

This isn’t the first name change in the property’s 33-year history.It was the Flamingo Capri when Ralph Engelstad purchased the decaying property in 1971. He added buildings and a casino and reopened it a year later. In 1979, he renamed it the Imperial Palace.

The Imperial Palace-Quad transition is just the latest rebranding of Las Vegas resorts. Here’s a look at some from the past.